Digital Marketing Manager
ob Description:
We are seeking an experienced Digital Marketing Manager with a proven track record in generating
high-quality leads within the Forex and financial trading industry to join our team
Key Responsibilities:
• Develop and execute digital marketing strategies: Design, implement, and manage digital
marketing campaigns across various channels including social media, email marketing, and
display advertising.
• Manage social media presence: Oversee content creation, posting, and interaction across all
social media platforms to grow followers, engagement, and brand loyalty.
• Content strategy and management: Create and manage digital content across platforms
(website, blogs, emails, social media) to engage the target audience and drive conversions.
• Analyse and optimize campaigns: Measure and report on campaign performance using
analytics tools (e.g., Google Analytics, HubSpot, etc.) and optimize marketing efforts based
on insights.
• Lead generation: Develop strategies to generate leads and increase conversion rates through
targeted digital efforts.
• Stay updated on digital trends: Keep up to date with industry trends, new technologies, and
best practices in digital marketing.
Qualifications:
• Education: Bachelor’s degree in marketing, Business, Digital arts, or a related field.
• Experience: 5+ years of experience in digital marketing with a proven track record of
managing successful campaigns.
• Skills:
• Strong understanding of digital marketing channels social media, email marketing, display
advertising).
Hands-on experience with tools such as Google Analytics, Google Ads, Facebook Ads
Manager, and email marketing platforms.
• Familiarity with content management systems (CMS) and customer relationship management
(CRM) tools.
• Excellent communication, analytical, and project management skills.
• Strong creative thinking and problem-solving abilities.
Experience with budgeting and campaign analysis.